BRIGGS & RILEY

The Art of Travel

Campaign Launch

Briggs & Riley, a travelware company tells the story of “The Art of Travel” and how travel is an art. The art of selecting and organizing just the right belongings for your trip, feeling prepared and ready to go, seeing new and beautiful locations, embracing the power of what you see, like viewing a beautiful painting. I was in charge of all conceptual layouts, presentations, budget and all pre-production which included model castings, location scouting, hiring of the entire crew consisting of the models, videographer, photographer, wardrobe stylist and hair/makeup. I art directed all still and video footage. I was in charge of all post-production which included editing the still and video footage and giving retouching direction. I also created all the video clips for the website and social media platforms using Premiere Pro.

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BRIGGS & RILEY

30 YEAR ANNIVERSARY

Campaign Launch

In celebrating 30 years for Briggs and Riley, a travelware company, we wanted to showcase B&R’s amazing line of products with the concept of “The Celebration of A Life Well Lived” and the “Art of Travel”. We shot photos and video on location showcasing a group of friends enjoying each other in the beautiful countryside creating the “The Celebration of A Life Well Lived” and “Art of Travel” within the imagery. The assets were used for the campaign and within all the collections of the brand. I was in charge of all conceptual layouts, presentations, budget and all pre-production which included model castings, location scouting, hiring of the entire crew consisting of videographer, photographer, wardrobe stylist and hair/makeup, drivers and catering. I art directed on set all still and video footage. I was also in charge of all post-production, editing all the still and video footage and was in charge of all retouching direction. I also created all the video clips for the website and on all social media platforms using Premiere Pro.

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BRIGGS & RILEY

HTA COLLECTION

NEW COLLECTION CAMPAIGN LAUNCH

Briggs & Riley launched their new HTA  collection, “Here-There-Anywhere”. A collection of backpacks and crossbody bags. We wanted to showcase the products on figure in different locations of the city streets and country side. Photo and video were captured on location to be used for all assets throughout the campaign. I created all the conceptual layouts, presentations and budget. I was in charge of all pre-production including model castings, location scouting, hiring of videographer, photographer, wardrobe stylist, hair/makup and drivers. I art directed on set all still and video footage. I was also in charge of all post-production, editing all the still and video footage, directed all retouching and created all the video clips for the website and on all social media platforms using Premiere Pro. 

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BRIGGS & RILEY

ZDX OCEAN

Campaign Launch

Briggs & Riley lauched a new color called “Ocean” for their spring ZDX line of luggage and travel bags. Concepts were created to represent a couple on a beach vacation showcasing the new line. Photo and video were captured on location to be used for all assets throughout the campaign. I was in charge of all conceptual layouts, presentations, budget, all pre-production which included model castings, location scouting, hiring of the crew including videographer, photographer, wardrobe stylist and hair/makup. I art directed on set all still and video footage. I was in charge of all post-production, editing all still and video footage, was in charge of all retouching direction and created video clips for the website and all social media platforms using Premiere Pro.

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